"(I) call it ‘The Rule Of Replacing ‘Ands’ With Either ‘Buts’ Or ‘Therefores.’ And so it’s always, like, ‘This happens, and then this happens, and then this happens.’ Whenever I can go back into writing and change that to ‘This happens, therefore this happens, but this happens’ — whenever you can replace your ‘ands’ with ‘buts’ or ‘therefores,’ makes for better writing."

South Park co-creator TREY PARKER, revealing some of his creative process. (via inothernews)

[ I was introduced to this concept this morning. I like it. For further reading see here and here.]

(via tonycliff)

(via norsepony)